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One Birdcage Walk, Westminster, London. 16th October 2024

Welcome to the Why Sports 2024 Get Active for a Healthier Britain conference. A dynamic gathering of thought leaders, policymakers, stakeholders and influencers at the forefront of promoting sports, physical activity and well-being in our communities. 


In an era where sedentary lifestyles pose a significant threat to public health, the Why Sports 2024 Conference emerges as a beacon of change and inspiration. 


The primary focus is to bring together individuals who play a direct role or possess significant influence in shaping the current plans for promoting physical activity, sports, health and well-being across the nation.


Why Sports 2024 is dedicated to unravelling the intricate links between sedentary habits and the declining health of our nation. By bringing together experts and visionaries from across the healthcare sector, as well as those at the forefront of implementing innovative strategies to promote an active lifestyle, the conference aims to spark a movement towards a healthier, more vibrant society. This conference will provide the perfect setting to explore, debate and advance the ambitious goals laid out in the Get Active - A Strategy for the Future of Sport and Physical Activity document, a critical initiative released by the central government and supported by the Physical Activity Task Force. 


Conference Objectives:


In-Depth Exploration: Delve into the multifaceted relationship between sedentary behaviour and declining health. Through comprehensive discussions, speakers will explore the scientific, psychological and societal aspects of this critical issue.


Cross-Sector Collaboration: Fostering collaboration among diverse stakeholders is at the heart of the Why Sports 2024 Conference. Delegates from healthcare, fitness, government and community organisations will converge to share insights, best practices and success stories.


Innovation and Solutions: The conference is not just a platform for discussion but a catalyst for change. Attendees will gain access to cutting-edge research, pioneering programmes and fresh ideas aimed at promoting physical activity in novel and effective ways.


Themed Sessions: The conference agenda is carefully crafted to share the latest government initiatives, investment and delivery alongside themed sessions that cover a spectrum of topics that will help shape the health of the nation. 


Knowledge Sharing: Renowned experts and thought leaders will present their findings and experiences, providing attendees with a wealth of knowledge to inform their work. Interactive Q&A sessions and panel discussions will encourage a dynamic exchange of ideas.


Networking Opportunities: Connect with like-minded professionals, potential collaborators and influencers who share a passion for addressing the challenges posed by sedentary lifestyles. Networking breaks are designed to encourage business development and facilitate meaningful interactions.


Inspiration for Action: The ultimate goal is to inspire action. Through inspiring keynotes, success stories and practical workshops, attendees will leave equipped with the tools and motivation to drive change in their communities.


Join Us in Shaping a Healthier Future:

The Why Sports 2024 - Get Active for a Healthier Britain Conference is more than an event; it's a call to action. By attending, you become a crucial part of the movement to reverse the trend of sedentary living and in turn, positively impact the health and well-being of our nation. Let's unite, collaborate and innovate to create a healthier, more active future for all.




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One Birdcage Walk is regarded as one of the finest examples of traditional architecture in Westminster. 


The building was officially opened in May 1899 to be the headquarters of the Institution of Mechanical Engineers. Overlooking St James's Park, One Birdcage Walk is located just minutes from the Houses of Parliament, Horse Guards Parade and HM Treasury and conveniently situated between Westminster and St James's Park tube stations and a short walk from Victoria, Charing Cross and Waterloo mainline stations.


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