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Our Journey


Our Mission

At Why Sports, our mission is clear: to shed light on the barriers that hinder physical activity and well-being and in turn, to facilitate a more profound understanding of why the nation is not as active as it could be. We aim to inspire, educate, and inform, laying the foundation for stronger outcomes and a healthier, more active society.


Why Information Matters

Information is the cornerstone of change. By sharing valuable insights, engaging in thought-provoking interviews, hosting interactive webinars, and organising collaborative conferences, we enable a deeper understanding of the challenges we face in the sports and well-being industry. We believe that:


  • Knowledge Empowers: When individuals are armed with knowledge, they can make informed decisions about their health and well-being. Information is the catalyst for personal transformation.

  • Collaboration Drives Change: Through interviews, webinars, and conferences, we foster collaboration among industry experts, organisations and individuals, magnifying our collective impact.

  • Barriers Can Be Overcome: By shining a light on the obstacles that prevent people from leading active lives, we empower solutions that break down these barriers.

  • Inspiration Fuels Action: Personal stories, expert advice and success narratives inspire individuals to take steps toward a more active and fulfilling life.


Our Approach

Why Sports takes a multi-faceted approach to information sharing:

  • Engaging Interviews: We dive deep into the stories, experiences, and insights of individuals who have made a difference in the sports, leisure, health and well-being world. These interviews provide an invaluable look into the challenges and opportunities within the industry.

  • Interactive Webinars: Our webinars bring experts and enthusiasts together for real-time discussions on topics that matter. They offer a platform for learning, exchanging ideas and addressing questions.

  • Collaborative Conferences: Our conferences are designed to promote dialogue, foster partnerships and encourage innovative solutions to industry challenges. These events are where actionable change begins.


Join the Movement

Why Sports is more than just a platform; it's a movement. We invite you to join us on this journey toward a more active, inclusive and well-informed society. Together, we can challenge the barriers that stand in the way of well-being, embrace the power of collaboration and inspire change.

Our commitment to promoting well-being and activity across the nation is unwavering. We believe in the potential for positive change when people have access to the right information and when the industry works together toward a common goal.


So, whether you're an industry professional, a sports enthusiast or someone seeking to lead a more active life, Why Sports is here to connect, inspire and transform.


Thank you for being a part of our mission. Together, we can make a difference.


Join us today, and let's make a meaningful impact on the world of sports and well-being.



CONFIDENTIALITY - The information on this website and any attachments is confidential. It is intended only for the named recipient(s). If you are not a named recipient please notify the sender immediately. All information has been supplied with the permission of the author(s)

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