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  • Writer's pictureWhy Sports

Unlocking Potential: Ali Oliver's Impactful Presentation at Why Sports 2023 Conference

 "We learn more about a person in an hour of play than a lifetime of conversation," - Plato

The Why Sports 2023 Conference brought together influential voices in the world of sports to share insights and strategies for fostering a healthier, more active society. Among the standout presentations was "Why Daily Physical Activity, Weekly PE and an Inclusive School Sport Offer Sits at the Heart of a Well School" by Ali Oliver, the esteemed CEO of Youth Sport Trust.

Understanding the Importance:

Ali Oliver's presentation was a rallying call for educators, parents and policymakers to recognise the pivotal role that daily physical activity, regular Physical Education (PE) and an inclusive school sports programme play in nurturing well-rounded individuals. Drawing from years of expertise, Oliver emphasised the impact these components have on a student's holistic development.

Fostering Active Environments:

The central theme of the presentation revolved around the need to cultivate active environments from early childhood through secondary and further education. By weaving sports, play and physical activity into the fabric of daily life, schools can contribute significantly to the physical, mental and emotional well-being of students.

Skills for Life:

Ali Oliver highlighted that sports and physical activity serve as powerful tools for developing essential life skills. Beyond the physical benefits, participation in sports enhances teamwork, communication, resilience, and discipline—attributes that extend far beyond the playing field. The presentation underscored the idea that the lessons learned through sports contribute significantly to moulding well-rounded individuals capable of facing life's challenges.

Professional Development Focus:

One of the standout features of her presentation was its explicit focus on professional development. Attendees, including educators, school administrators and local authority leaders gained valuable insights into effective strategies for incorporating daily physical activity and inclusive sports programmes into the curriculum. The presentation aimed to equip these professionals with the tools needed to create environments that foster both physical and academic growth.

Quotes to Remember:

Ali Oliver encapsulated the essence of her message with the hashtag #whenweplaylifegetsbetter, emphasising the transformative power of sports in enriching lives. The timeless quote from Plato, "We learn more about a person in an hour of play than a lifetime of conversation," resonated throughout the presentation, reinforcing the profound impact of sports on character development and interpersonal relationships.


Ali Oliver's presentation at the Why Sports 2023 Conference served as a compelling reminder of the pivotal role sports and physical activity play in shaping the next generation. By instilling a commitment to daily physical activity, regular PE and inclusive school sports, educators and communities can contribute significantly to the development of well-rounded individuals ready to face the challenges of life. The impact of the presentation goes beyond the conference, leaving a lasting impression on those dedicated to creating a healthier, more active future for our youth.


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