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  • Writer's pictureWhy Sports

Beat the Street: A Game-Changer in Community Health and Cohesion

The recently concluded Why Sports 2023 Conference witnessed a groundbreaking presentation within the Communities session, shedding light on the profound impact of sports on mental health and community well-being. Dr William Bird, CEO of Intelligent Health and Paul Foster from Burnley Leisure Trust collaborated to deliver an insightful case study, focusing on the mental health challenges prevalent in our communities. 

The presentation unveiled a powerful antidote to the pervasive issue of social isolation, positioning sports, particularly the innovative "Beat the Street" programme, as a game-changer in fostering community cohesion.

The Mental Health Landscape:

Dr. William Bird kicked off the presentation by addressing the critical issue of mental health challenges across diverse communities. Drawing attention to the alarming fact that social isolation is a bigger killer than smoking. Dr. Bird highlighted the urgent need for innovative solutions to combat this silent yet deadly epidemic. He emphasised the role of physical activity in promoting mental well-being and laid the foundation for the transformative potential of community-based sports initiatives.

Beat the Street: A Catalyst for Change:

The spotlight then shifted to Paul Foster, who delved into the Beat the Street programme and its tangible impact on the community of Burnley. Paul Foster passionately discussed the dual benefits of this initiative, touching upon both the social and physical aspects that contribute to overall well-being.

Physical Benefits: 

The Beat the Street programme encourages physical activity by turning communities into interactive game boards. Participants are motivated to explore their surroundings actively, walking or cycling to designated checkpoints. This not only promotes cardiovascular health but also addresses the sedentary lifestyle epidemic that plagues modern society.

Social Benefits: 

Paul went on to highlight the remarkable improvements in community cohesion resulting from the programme. Beat the Street has become a unifying force, bringing people together from various backgrounds and ages. The shared goal of achieving fitness milestones fosters a sense of belonging and camaraderie, countering the effects of social isolation.

Community Cohesion in Burnley:

The case study showcased Burnley as a shining example of the positive outcomes that can be achieved through community-focused programmes. The Beat the Street initiative in Burnley has not only encouraged healthier lifestyles but has also created a vibrant tapestry of interconnected individuals who actively engage with their surroundings and each other.


Dr William Bird and Paul Foster's presentation at the Why Sports 2023 Conference underscored the urgent need to address mental health challenges within our communities. By presenting the Beat the Street programme as a transformative force in Burnley, they showcased the potential for activity initiatives to combat social isolation and promote both physical and mental well-being. As we look toward the future, the insights shared during this conference challenge us to prioritise community-based sports, leisure and physical activity programmes as catalysts for positive change in the realm of public health. Beat the Street stands as a testament to the fact that when communities come together through activity, they not only beat the streets but also conquer the barriers that hinder collective well-being.


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