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The 6th Annual Why Sports and Activity Conference we feel will be the most important conference we have ever delivered. Speakers will present balanced, new, and refreshing ambitions, coupled with the stark reality of the fragmented and sometimes uncoordinated sport and physical activity strategies that have failed to deliver the changes the UK deserves.


The conference plenary sessions will provide coverage on:

  • DCMS Vision for Improving Access to Sport and Activity

  • The Uniting The Movement Strategy, Implementation and Investment Areas.

  • The House of Lords National Plan for Sport and Recreations Committees report recommendations. 

  • The Vision and role of the Office for Health Promotion and Disparities.

  • Securing the Future of Public Sport and Leisure Services published in partnership with the Association for Public Service Excellence (APSE) and Chief Cultural and Leisure Officers Association (CLOA)

Whilst the sector has been immeasurably affected by the pandemic, this cannot be solely used as justification for clear failings made by multiple agencies in the allocation of a total spend of £1.5bn of Government funds. The impacts made by the 5000 recipient organisations since the publication of the Sporting Future strategy are also in need of evaluation. It has been proven that if the UK's population were of stronger physical and mental health, the effects of the pandemic would have been lessened. Lives would have been saved and the nationwide financial impacts, drastically reduced.


Sport England has responded to this challenge with the launch of their new strategy "Uniting the Movement" and the accompanying Implementation plan. In the years 2021/22, £531 million will be invested. Across the full 4 year period, 50% of all investments will go directly to partners. The Why Sports and Activity conference will highlight what these investment areas are and how partnering organisations can contribute to the 2025 ambitions.


In December 2021, The House of Lords ‘National Plan for Sport and Recreation Committee released its full report. The report considered the effectiveness of current sports and recreation policies and initiatives, and now provides a series of recommendations that will be debated in depth in our dedicated plenary sessions.


It is clear to see the unique value of public sector-owned leisure estate and the crucial role they play across our much-loved towns and cities. The local government invests £1.1bn per year in leisure, parks, and green spaces in England. In 2019/20 publicly owned leisure facilities boasted 184 million visits, creating a significant social return, with positive impacts on people’s mental and physical wellbeing, social capital, and community development. However, data shows that huge proportions of "hard-to-reach" communities have suffered from a lack of meaningful engagement and access to sufficient recreational activities, movement, wellbeing, and sport. 


The Why Sports and Activity conference will provide a platform for the public, private and third sectors to collaborate and lay the foundations that will achieve improved access, understanding, and stronger mental and physical wellbeing across the UK. 

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Why Sports and Activity Conference 2022

Book Your Place Today

The Royal Society of Medicine, London

October 14th, 2022


We have decades of experience working with a global community of keynote speakers from government and commercial backgrounds. 


Our team spend time understanding the immediate requirements and pressing agendas, aligning policy and strategy whilst highlighting best practice and outcomes. 


We are delighted to be hosting the Why Sports and Activity 2022 Conference at The Royal Society of Medicine, London. 

Steeped in history, 1 Wimpole Street was built in 1909 as larger premises for the Royal Society of Medicine and was officially opened by King George V and Queen Mary in the same year. 

Today, the building plays host to a whole range of events, from meetings and product launches to conferences.


Preserving the grandeur of old whilst embracing modern technology, 1 Wimpole Street has established itself as one of the leading meeting, conference, and event venues in central London. 


With a central London address, 1 Wimpole Street is conveniently located for guests travelling from within London and further afield. Moments from the hustle and bustle of the world-famous Oxford Street, with its bars, restaurants, and shops, delegates have plenty of things to do come post-event!