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  • Writer's pictureWhy Sports

Why Sports Improving Health and Increasing Activity Conference

Why Sports would like to thank all of our speakers, sponsors, delegates, conference partners and the support staff at The Royal Society of Medicine for their unwavering contribution to the Improving Health and Increasing Activity Conference.

"Conferences like this are shaping the fight against the inactivity crisis"

In an age marked by sedentary lifestyles and increasing health concerns, the significance of promoting physical activity and preventing inactivity-related diseases cannot be overstated.

Conferences like the Why Sports Improving Health and Increasing Activity Conference are revolutionising the approach to addressing the inactivity crisis.

The gathering of minds brings together experts with a shared passion for reform and a vision of a healthier, more active future. Instead of merely treating the symptoms, the conference emphasised prevention as the key to conquering the inactivity epidemic.

What are the solutions?

The conference provided a platform for esteemed speakers to share information with the audience regarding a range of topics.

Declan O'Regan, Active Travel England

Active Travel: The Pathway to Healthier Communities

One of the critical topics discussed at this conference is the concept of active travel. Encouraging people to choose active modes of transportation, such as walking or cycling, not only reduces carbon emissions but also enhances overall health. By redesigning our urban landscapes to prioritise pedestrians and cyclists, we can create environments that make active travel a convenient and appealing choice. This shift not only improves physical health but also fosters a sense of community and reduces traffic congestion.

Headline Sponsor, Raleigh Bikes provided information about their free bike scheme. Their incredible work is truly inspiring and heartwarming. It's amazing to see how a simple bike can make such a big difference in people's lives. Their vision is a simple one. To help give children fun activities or provide a means of transportation for those who may not have had access to it before. That vision is changing communities, allowing people to prosper and to live happier and healthier lives.

Dr Hussain Al-Zubaidi, Dr Callum Leese, Royal College of General Practitioners. Social Prescribing Prescribing Health, Not Just Medicine

The concept of social prescribing is gaining traction as a powerful tool for preventing inactivity-related health issues. Doctors are beginning to prescribe activities such as group exercise classes, community gardening, or arts programmes to combat the adverse effects of inactivity. By addressing the root causes of inactivity, social prescribing can reduce the need for medication and doctor visits, ultimately saving healthcare resources while improving individuals' well-being.

Social prescribing is a multifaceted approach that recognises the interplay between social, economic, and environmental factors in determining health outcomes. By connecting individuals with a range of community resources and services, social prescribing addresses the root causes of inactivity. This holistic approach helps individuals improve their physical and mental well-being.

Michelle Roberts, The Richmond Group of Charities.

Living with Long-Term Conditions: Empowering Individuals

For those living with long-term conditions, maintaining an active lifestyle can be challenging. However, the conference underscores the importance of providing tailored solutions to this group. By offering specialised programs and support networks, individuals with chronic illnesses can lead more active lives. Such initiatives not only improve physical health but also provide a sense of empowerment and community.

Chris Martin, Team Kinetic

Volunteering: A Catalyst for Change

Volunteering in the field of sports, physical, health and well-being plays a vital role in combating the inactivity crisis. The Team Kinetic Panel Debate highlighted the impact of volunteers who dedicate their time to coaching, organising events, and providing support to those in need. Volunteering not only promotes physical activity but also fosters social connections, enriching the fabric of our communities.

Gemma Hyde, Town and Country Planning Association

20-Minute Neighborhoods: Reshaping Urban Design

The concept of 20-minute neighbourhoods advocates for redesigning our communities to ensure that residents have easy access to essential services, work, and recreation within a 20-minute walk or bike ride from their homes. The presentation explored how such neighbourhoods can promote physical activity by eliminating barriers to access and creating vibrant, active communities where people can live, work, and play without the need for long commutes.

Better Design: Building a Healthier Future

Finally, the conference emphasised the importance of better design in promoting physical activity. Whether it's designing parks and green spaces, creating pedestrian-friendly streets, or constructing active transportation networks, well-thought-out design choices can encourage people to be more active in their daily lives.


The "Why Sports Improving Health and Increasing Activity" conference served as a beacon of hope in the battle against the inactivity crisis.

By prioritising prevention over cure and bringing together experts with a shared vision of healthier, more active communities, the conference highlighted the enormous transformative potential. As we move forward, it's time to embrace these innovative approaches and work collectively to create a future where inactivity-related health issues are a thing of the past, and our communities thrive in health and vitality.


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