#BringTheMoves is part of the Be Active campaign organised by FIFA and the WHO
The campaign aims to encourage young people to get 60 minutes of exercise daily
The Mad Stuntman is to perform at half-time in both semi-finals
With the help of half-time performances from The Mad Stuntman from Reel to Real, the FIFA World Cup Qatar 2022™ semi-finals will spread the message to a worldwide audience that children need to get 60 minutes of exercise daily to live healthy lives.
Before the start of the World Cup, FIFA and the World Health Organization (WHO) launched the #BringTheMoves challenge in partnership with the Ministry of Public Health (MoPH) Qatar and the Supreme Committee for Delivery and Legacy (SC).
The challenge, part of the Be Active #BringTheMoves campaign which stresses the importance of exercise for children, encourages fans around the world to invent a dance routine, film it and challenge players at the FIFA World Cup 2022 to imitate that routine during their goal celebrations.
During the semi-finals between Argentina and Croatia on 13 December and France and Morocco on 14 December, the Be Active message will be transmitted on LED boards and will feature on the team captains’ armbands.
The Mad Stuntman will perform “I like to move it”, the 1990s hit that features in the #BringTheMoves campaign, at half-time.
“This challenge not only unites children with their heroes but utilises the most digital-ever World Cup to send the message that we all need to be active and drives awareness also for parents that children need 60 minutes of physical exercise a day,” said FIFA President Gianni Infantino. “At the moment, that is not the case for 80% of adolescents around the world.” Former Côte d´Ivoire forward Didier Drogba, who is a WHO Goodwill Ambassador and FIFA Legend, said: "It´s been four years since I retired, and I noticed that health is even more important. I feel the difference when I am active, when I am practising sport, and when I am not.”
The campaign also encourages children to download GenMove, a digital app that uses artificial intelligence to encourage them to be physically active and take a 30-day football-inspired challenge. “Football offers one of the best ways for all people, from children playing in parks to World Cup stars, to be physically active for good health,” said WHO Director-General Dr Tedros Adhanom Ghebreyesus.
“This is why WHO and FIFA teamed up to use this tournament’s power to show billions of people how exercise, through sport, can help people stay healthy. Innovative campaigns like Be Active #BringTheMoves and the Gen Move Season 1 app have shown how football and sport are not only fun for all but promote health for all.”