The latest Active Lives Adult's survey, shows that mixed and white older adults continue to have the highest activity levels, while South asian, Black and those with other ethnic origins are the last likely to be active. Importantly, people within ethnic groups cannot be thought of as one homogenous group of people.
A complex backdrop of economic and health inequalities magnifies the impact barriers to getting active felt by all, such as confidence or knowing where to go, though cost, lack of time and appropriate opportunity. This explains why there isn't a single reason for inactivity levels within ethnic groups. A collaborative approach is needed to address the fundamental issue if reducing inactivity within ethnic groups.
This webinar will look at existing insight based investments that are evidence based and can succeed in delivering more opportunities for people within ethnic groups to get active.