MAY 28

11:00 AM

Welcome to the Why Sports Fitness Goes Digital webinar

As efforts to slow down the spread of COVID-19, see gyms and sports facilities close throughout Europe, many people can no longer follow their usual exercise routines. To stay fit and healthy, the NHS advises adults to do at least 150 minutes of moderate physical activity per week or around 20 - 30 minutes a day, but this may be difficult to achieve whilst homebound. 

In response to the crisis, many digital offerings have emerged allowing people to exercise whilst social distancing. Although the leisure sector has closed its doors, many are offering their customers alternative online services. UK health club chains, David Lloyd and PureGym are providing members workouts via mobile apps, Nuffield Health via its YouTube channel and wellbeing app, Virgin Active providing exercise routines through its social media and websites. 

Wearable giant Fitbit announced in a recent blog post, that it is supporting people during the pandemic by offering 90 day free trials of its Fitbit Premium and Fitbit Coach services.  Their premium service includes more than 150 workouts, while Fitbit Coach allows users to stream workout videos on phones or computers. 

Children haven't been left out of the fitness equation either. YouTube fitness trainer Joe Wicks is live-streaming across the globe - "PE with Joe" sessions on The Body Coach channel throughout the week has achieved more than 2.1 million views. 

Sport England has also compiled several online resources tools to encourage exercise while at home, with initiatives such as #stayinworkout gaining immense popularity. 

This webinar will promote debate around the deployment of similar initiatives and the long term opportunities they provide. Bringing in leading experts from across Sport, Health and industry to discuss how we can embed digital health as a sustainable solution. This webinar will be an exciting addition to the Health and Inactivity webinar series. 




Yvonne Harrison

Why Sports Media Group Limited. EST:2015

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