• Why Sports

Uniting The Movement

Sport England launch a 10-year vision to transform lives and communities through sport and physical activity.



As we adapt and rebuild from the huge disruption caused by the coronavirus pandemic, we need to collectively reimagine how we keep movement, sport and activity central to the lives of everyone. Because if we harness its power, we’ll be able to improve people’s lives in so many ways.


We’re here to invest in sport and physical activity to make it a normal part of life for everyone in England, regardless of who you are. Because it’s not always a level playing field.



Right now, the opportunities to get involved in sport and activity – and reap the rewards of being active – depend too much on your background, your gender, your bank balance and your postcode.


We’re determined to tackle this and unlock the advantages of sport and physical activity for everyone.


Sport and physical activity makes people happier and healthier, and movement is the lens through which we can make that happen. It does the same thing for our communities, with life-changing, sustainable benefits that have huge economic and social value.


That’s why we want sport and physical activity to be recognised as essential to help overcome these national challenges. We recognise the need to invest in sport and physical activity through national governing bodies, other sports bodies and local sports clubs, organisations and community groups to increase engagement for different groups as part of our core purpose.


But we need now to go further in promoting movement in general as the means to unlock sport and activity for some people.


This isn’t an individual pursuit. We want to work with organisations, locally and nationally, who can see the enormous untapped potential of working together – whatever their sector or industry.



Download the Uniting the Movement strategy, or read a shorter, summary version.


Sport England: Uniting the Movement - Read in full


Sport England: Uniting the Movement - Read summary




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