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Helping Instructors Deliver Excellence

In association with


21st April 2021

As we all adjust to the challenges of living with COVID-19 we find ourselves re-inventing life on what seems to be a daily basis. What once was an easy end-to-end process, we now have to think and rethink our actions and the inevitable reactions that we may cause. 

Just over 12 months have passed since the start of the COVID-19 pandemic. Within this time we have lost over 100,000 people to the disease, our economy, job security, mental and physical health have all been compromised and our futures altered. 

The leisure sector has felt an immediate impact from the pandemic. A thriving industry providing daily activity and exercise opportunities across the many towns and cities in the UK, now closed until further notice. So, what is the future? How will the sector re-open safely, reactivate communities, re-evaluate and retrain employers and their staff? 

The short answer; - The sector must collaborate. Share experiences, resources, skills, knowledge, and business acumen. 

EMD UK the leading National Governing Body for group exercise will use this dedicated webinar to share their thoughts and what is reality. The importance of group exercise and how the group exercise community can thrive and prosper in and out of lockdown.

This dedicated webinar will help, advise and assist group exercise instructors and other delivery partners, improve their classes, their business and provide guidance and advice due to COVID-19 implications.

This webinar will help you further understand; 

  • Who are EMD UK, what is their reach and impact

  • How EMD UK help to improve skill sets and business processes 

  • The role and opportunity of the GEX instructor in the wider marketplace

  • Business beyond COVID-19. Scope of the digital opportunities (Instructor reach, additional revenue) 

  • If not already, how to get started and how to keep costs manageable 

  • Building a participant community - kids and older adults


Webinar Start 
Chairs opening address -
Presentation title to be confirmed
Marcus Kingwell - CEO, EMD UK
Sue Wilkie - Head of Instructor Development, EMD UK 
Presentation title to be confirmed 
Tara Dillon - CEO, CIMSPA
Value of GEX

Stuart Armstrong - Head of Workforce, Sport England 

"Tech Hub" Audio/visual advice and monetising on demand
Richard Playfair - MD, Sweatlife Films / Stuart Wilkinson - MD, Sound Dynamics
Panel debate and question and answer session
Webinar close

Why Sports Media Group Limited. EST:2015

Why Sports Media Group Limited

Office 10, Pure Offices 

Brooks Drive



Company Registration Number  - 9589437


VAT Number - 234689772

t: +44 (0)161 464 8688


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